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Jai Jawan Jai Kisan Agriculture Society (JJJKAS) is a veteran-led organisation established in 2014, dedicated to transforming rural Bihar through sustainable agriculture and livelihood creation. With over 12 years of service, the organisation focuses on empowering farmers, promoting women’s participation, and building strong rural economies.
Guided by the discipline and integrity of the Indian Army, JJJKAS ensures high-quality, chemical-free food processing with a commitment to purity and transparency. Inspired by the teachings of HH Sri Sri Ravi Shankar, it also promotes “Satvik” production and holistic workforce well-being.
Its flagship initiative, Project SAMPADA, is a 15,000 sq. ft. Common Facility Centre at the Bihta Industrial Complex, developed in partnership with BIADA, NABARD, and JEEViKA. The project uses advanced retort technology to create export-ready products with extended shelf life, connecting rural producers to global markets.
A key highlight is the training and employment of over 600 women from 60 Self-Help Groups across Bihta, Maner, and Danapur, fostering financial independence and community growth.
Founded by Major Arun Jha (Retd), JJJKAS blends service, discipline, and innovation to bridge the gap between rural potential and global opportunities—driving inclusive and sustainable development.
JJJKAS continues to inspire change, demonstrating how innovation, community focus, and strategic partnerships can transform Bihar’s agriculture into a sustainable, export-driven powerhouse.
The first milestone begins with Bihar’s pickle manufacturing cluster at BIADA Bihta. Backed by a ₹60 Lakh SIDBI bridge loan and CSR support, this cluster initiates sustainable export growth.
Financial sustainability remains central. The SIDBI loan will be repaid through Tata Group CSR contributions and early export revenues, ensuring zero long-term debt and stable expansion without unnecessary financial risks.
With successful exports established, operations will scale into 5–7 clusters across Bihar. Powered by a ₹15 Crore Tata Trusts grant, CSR co-funding, and government programs, this expansion strengthens Bihar globally.
Led by disciplined veterans ensuring integrity, commitment, and structured execution.
Strict quality standards ensure pure, chemical-free, and reliable food products.
Empowering rural women through training, employment, and sustainable income opportunities.
Modern processing technology ensures longer shelf life and export-ready products.
Collaborations with reputed institutions ensure credibility, growth, and long-term success.
Founded in 2014, Jai Jawan Jai Kisan Agriculture Society (JJJKAS) is a veteran-led NGO focused on uplifting Bihar’s farmers economically.
Following Indian Army-level discipline and precision in food processing. No chemicals used. No compromises made. Only assured purity.
Inspired by HH Sri Sri Ravi Shankar, we follow “Satvik” production methods and practice Sudarshan Kriya wellness across our workforce.
Project SAMPADA is the flagship initiative of JJJKAS, designed to create a powerful bridge between rural producers and global markets. At the core of this mission is the development of a modern Common Facility Centre (CFC) at the Bihta Industrial Complex. Built in collaboration with BIADA, NABARD, and JEEViKA, this facility aims to convert Bihar’s rich agricultural produce into high-quality, value-added food products. By combining advanced processing systems, skilled workforce training, and structured operations, the project is set to generate sustainable livelihoods while strengthening the rural economy and positioning Bihar as a competitive player in the export market.
Retort Technology Advanced preservation system ensuring extended shelf life up to 24 months without compromising quality or nutritional value.
Women Empowerment Training and employing 600 women from 60 Self-Help Groups across Bihta, Maner, and Danapur.
Export Focus Building a seamless “Farm-to-Global” supply chain for Bihar’s traditional and seasonal agricultural products.
Project Sampada is not just an initiative — it is a roadmap to make Bihar’s agriculture globally competitive.
Better earnings through direct access to export markets, ensuring fair prices, improved income, and long-term sustainability for rural producers.
Access to shared infrastructure, industry training, and global markets, enabling small businesses to scale and compete internationally with confidence.
A stronger, export-oriented agricultural economy that creates jobs, drives rural development, and positions the state as a global hub.
Transparent, scalable, and measurable impact through sustainable clusters, ensuring contributions directly benefit farmers, communities, and Bihar’s agricultural transformation journey.
Jai Jawan Jai Kisan Agriculture Society focuses on generating large-scale rural employment by developing structured agro-enterprise systems that seamlessly link farming, processing, and market access. This approach creates stable local jobs, reduces migration, and ensures dignified livelihood opportunities. By building organised and professionally managed production ecosystems, the organisation strengthens the rural economy while empowering communities with consistent and sustainable income sources.
The organisation actively promotes women-led participation by encouraging skill development, hands-on involvement in production, and engagement in enterprise activities. By creating accessible opportunities within structured processing units, it enables financial independence and social inclusion. This approach ensures that the benefits of development reach entire households, fostering stronger, more resilient rural communities.
Through well-managed agro-processing clusters, the organisation transforms agricultural produce into high-quality, trusted food products. This model enhances value addition, builds product credibility, and supports the growth of scalable rural industries. By turning local agricultural strength into economic opportunity, it paves the way for long-term prosperity and positions Bihar as a reliable hub for processed food products.
"After decades of serving the borders of our nation, my team and I have returned to serve the soil of our home. Project Sampada is not just a business; it is a commitment to ensuring that the hard work of Bihar's farmers and women is recognized globally. We bring military discipline to the heart of agriculture."
— Major Arun Jha (Retd), Founder Secretary, JJJKAS.
Farmers Impacted
Jobs Created
MT per day (initially)
First export consignment
Real stories from real people—see how our work is creating impact across rural Bihar, one life at a time.
JJJKAS helped us go from a village food processor to an international exporter. Their mentorship changed our lives.
The ex-servicemen of JJJKAS are truly disciplined and visionary. Their support is practical, not bureaucratic.
Our mission is to create export-ready clusters for agricultural and food processing units through our flagship program, Project Sampada. By combining the resilience of farmers, the discipline of veterans, and the support of corporate partners, we aim to transform Bihar’s agriculture into a globally competitive force. The initiative focuses on processing, branding, and exporting products like pickles and other food items, starting with the first hub at BIADA Bihta. With professional management, quality-driven operations, and farmer-focused strategies, we are committed to building sustainable livelihoods, empowering rural entrepreneurs, and positioning Bihar as a trusted name in global food exports.
Our work is guided by a strong foundation of values that influence every initiative, collaboration, and action we take. These core beliefs ensure that our efforts remain impactful, inclusive, and focused on long-term progress. They shape our approach to building sustainable livelihoods and help us create meaningful change across rural Bihar while maintaining scalability and responsibility.
Service to Society: Guided by veteran leadership, we uphold discipline, integrity, and a strong commitment to serving communities.
Rural Empowerment: Enabling youth, women, farmers, and ex-servicemen with opportunities to achieve stable and independent livelihoods.
Sustainability: Encouraging eco-friendly practices through clean, efficient, and low-waste production methods for long-term environmental balance.
Scalable Impact: Creating adaptable models that can be expanded across regions, driving consistent growth and wider economic development.
Building a 15,000 sq. ft. export hub in Bihta, this initiative is designed to create a strong link between rural producers and global markets. By empowering 600 JEEViKA women through structured training, modern processing facilities, and organized production systems, the project ensures consistent quality and scalable output. It not only enhances income opportunities for women but also promotes financial independence and community development. With a focus on value addition and export readiness, the hub transforms locally grown produce into globally competitive products, positioning Bihar as a reliable source in international markets while driving sustainable rural growth.
To create a financially sustainable rural development system that delivers dignified livelihoods, nurtures local entrepreneurship, and establishes Bihar as a recognised hub for agricultural production and exports. Moving beyond intent to real economic outcomes, the vision focuses on turning principles into measurable progress and building the missing bridge between rural potential and lasting value creation.
The consequences are significant:
Bihar does not lack agricultural output. The challenges lie in the systems around production:
Currently, most producers operate individually and informally. This makes them invisible to formal schemes, finance options, and large buyers, limiting growth opportunities.
Availability of raw materials alone does not create successful processing clusters. For such clusters to thrive, certain foundations are required:
In Bihar, these enabling institutions are either weak or absent at the grassroots level. Past attempts often fail due to:
Bihar has a rich tradition of household-level food processing, including pickles, preserves, dehydrated products, and seasonal specialties. These skills, particularly among women and rural families, are widely present.
However, without:
these products remain confined to local, informal markets, unable to reach wider audiences or generate higher value.
Large processors from outside Bihar thrive because they bring:
Local producers, despite better raw materials, cannot compete individually. This creates a structural imbalance — not a lack of effort or skill among local communities.
JJJKAS was established to bridge this institutional gap, not merely to implement isolated projects. Our approach focuses on:
We believe that sustainable value creation must happen where production occurs, and this requires patient, ethical, and structured institution-building.
Bihar’s agricultural diversity demands solutions that are:
The Patna pilot is just the beginning. Our long-term goal is to enable district-level producer institutions that can gradually transform Bihar’s role in the agricultural value chain, turning the state into a hub of finished, high-value agricultural products.
Work with us to create jobs, support entrepreneurship, and build scalable rural enterprise models that drive long-term prosperity in Bihar.
